Young Life Capital Region

Brian McGee slide deck

Italy/Rome Case Statement

Westchester County Case

If you would like to schedule a private call with Brian to help research and gather content to put together into a case or to create their narrative flow or land on an overall design, he is happy to help.

Brian McGee email- bmcgee@sc.younglife.org.

Below are notes from Paul Coty’s conversation about Area Strategic Plans/Major Gift fundraising:

Strategic plans are crucial in meeting people in the middle between them being business people and us being ministry people. 

Ask your committee:

1. Are you willing to introduce me to your friends? 

2. What could make you more confident?

Two facets of being a YL AD

1. Shepherd- lead and shepherd people
2. Executive- go in and sit among people that make you uncomfortable and run the business.

Our calling as YL staff is an intersection of Shepherd and Executive.

Three things to understand:

1. Strategy (strategic plan)
   1. Takes into account- vision/mission, values, objectives, hurdles- metrics and cost and makes an invitation for people to come and support/help you.
   2. Multi-prong- involves a lot of different people along the way 
2. Business plan
   1. Second iteration
   2. The plan that communicates vision/values, metrics, and cost, and it answers the question of whether you support me.
   3. Very familiar in executive culture 
3. Case Statement
   1. The closer 
   2. One-pager- picture 

When you show up in that way, you train them how to treat you- they will communicate to their friends how to expect you to show up \\

Developing a case statement that speaks for you 

• Good communication needs all four needs
• Data 
  • Clear and sensible 
• Story
  • Relational equity
• Design
  • Visual narrative
• Shareability
  • Strategic plan
  • Consistent timeline 
• Dialing in the planning process is crucial
• What we communicate to adults and kids can, on the surface, appear very different

A strategic plan is a boundary to tell you where you are not going. The biggest mistake I made was deviating from the plan I made

Timeline for strategic plan to create and implement is a year.

When raising funds- ask everyone: What circles are you a part of that I have not yet tapped?